Juice Packaging


Client: Fruvita
Agency: Cocoon Group
Bottle Design: Lukas Brza
Prague
2012


TASK
Label design for fruit juice drink targeted for youngsters and teenagers.

SCOPE
Package design, range identity, tone of voice.

SOLUTION
Three eye-chatchy, playful, full of joy and fun concepts.
Cartoon language of the first concept is perfectly in line with the target audience, and the playfulness of the brand.
Second concept enhances the tie with art and music, engaging the teenagers into their world of fun and self expression.
Third concept focus on refreshment, quality and fruits with a dynamic background and splashes.